小橋 昭彦 2008年4月17日
Too Many Choices — Good Or Bad — Can Be Mentally Exhausting
Researchers from several universities have determined that even though humans’ ability to weigh choices is remarkably advantageous, it can also come with some serious liabilities. People faced with numerous choices, whether good or bad, find it difficult to stay focused enough to complete projects, handle daily tasks or even take their medicine.

そうでもないんだよね。「しあわせですか」も参照のこと。
http://www.apa.org/journals/releases/psp945883.pdf

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