Arch Pediatr Adolesc Med — Effects of Fast Food Branding on Young Children’s Taste Preferences, August 2007, Robinson et al. 161 (8): 792
children preferred the tastes of foods and drinks if they thought they were from McDonald’s. Moderator analysis found significantly greater effects of branding among children with more television sets in their homes and children who ate food from McDonald’s more often.
同じニンジンをひとつは無地、ひとつはマクドナルドの包装紙で包む。で、それを子どもに食べさせると……
マクドナルドに包まれたニンジンは54%がおいしいと言い、無地の包装紙は23%がおいしいと言った。経験が味を作るというか、マーケティングが味を作るというか。いやはや。