Princeton University – Study: Stock performance tied to ease of pronouncing company’s name

The ease of pronouncing the name of a company and its stock ticker symbol influences how well that stock performs in the days immediately after its initial public offering, two Princeton University psychologists have found.

米市場における新規公開株の推移をみたところ、呼びやすい名のほうが高くなっていた。社名はよく考えようと。