ざつがく・どっと・こむ
ちょっと知的な雑学&トリビア

オピニオンリーダーより影響されやすい人が?

2007年11月21日 【雑学なメモ
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Influentials, Networks, and Public Opinion Formation
Under most conditions that we consider, we find that large cascades of influence are driven not by influentials, but by a critical mass of easily influenced individuals.
あら、ダンカン・ワッツの研究ね。世論に影響を与えるのは、オピニオンリーダーよりもそうして流された大衆自身っていうシミュレーション。

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University of Toronto — News@UofT — Humanizing products isn’t always enough to make a sale, says U of T study (Nov 14/07)
Aggarwal and colleague Ann McGill of the University of Chicago found that consumers view a product more positively only when attempts to humanize it fit with consumers’ preconceived notions or “schema” of what they […]

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Cornell Chronicle: Girls just want to be thin, study shows
Most normal-weight women — almost 90 percent in a Cornell study of 310 college students — yearn to be thinner. Half of underweight women want to lose even more weight, or stay just the way they are, thank you very much.
女性に比べて、男性はやはりそれほどでもない。

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